What Are The Elements Of Business Development?

The definition of business development seems to be as elusive to the definition as a catfish in a fast-moving stream. Business development, like many other things, has a lot of different aspects; it’s just that some people take these elements and call each of them “biz dev.” It can have something to do with sales, building relationships, establishing new markets, and streamlining existing processes. It’s just a question of what needs to be done in the present even if that means doing two or more at the same time.

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A new business, for example, needs to take stock of where it wants to go and what it wants to achieve. It needs to concentrate on the nitty-gritty of growing a successful business succeed and allowing it to continue to expand and exceed its triumphs.

This means focusing on some basics: cost savings, capacity building, sales, networking and making strategic partnerships. It also calls for managing crucial elements: product development, supply chains, customer care, and even dealing with vendors.

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All of these should focus on being able to sustain long-term value for a company. This means being able to stay in chosen markets, reaching the right customers, delivering the expected and agreed upon product or service, making sure that necessary support systems and infrastructure are always ready, and, most importantly, ensuring that any opportunity taken advantage of will create even more opportunities over the long-term.

These are the things that Steven Rindner deals with on a daily basis. He’s worked with media, technology, real estate, and health care to make sure these businesses succeed. For more business insights, click here .

Protecting business brands in the digital age

The company’s brand is its symbol, and as such, should be treated with utmost respect and care. A trusted brand makes a company. A brand that is tarnished, however, can spell doom for the business. It is imperative, especially in this digital age, that business owners learn how to protect their brand.

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It wouldn’t take a lot of effort for competitors or disappointed customers to damage the brand of the company, especially over the internet. Business owners should know just how significant domain names and internet addresses are. Choosing, ordering, and registering extensions at the Trademark Clearinghouse can go a long way in protecting the future trademark of a company.

Uniform Rapid Suspension, also known as URS, and Uniform Domain Name Dispute Resolution, or UDRP, may be filed when a brand is being threatened. Company owners should have people dedicated to learning about these complaints for when the worst happens. For example, when brand infringement happens, brand owners can file a URS on the people behind it, or on the domain itself. URS has the power to shut down a website. UDRPs are for more serious offenses, and often include court hearings.

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Behind the vision: Nike’s Breaking2 project

On December 2016, sportswear giant Nike launched a moonshot project that was, as the company described it, “designed to unlock human potential.” The simple but audacious goal was to break the two-hour mark in a full marathon.

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It took Nike two years of planning and research before finally forging ahead with its vision to top the current world record for a marathon at 2:02:57 set by Dennis Kimetto of Kenya in Berlin on September 2014. The sportswear giant also brought together a powerhouse team composed of world-class experts across the fields of biomechanics, coaching, design, engineering, materials development, nutrition, and sports psychology and physiology who scrutinized every aspect of the Breaking2 attempt, from weather conditions leading to the day of the race to products used by the runners.

Moreover, central to the success of the Breaking2 project was the team of elite athletes who were perfectly equipped to chase history down the 26.6-mile track: Kenya’ Eliud Kipchoge, Ethiopia’s Lelisa Desisa, and Eritrea’s Zersenay Tadese. Kipchoge, the men’s marathon gold medalist at the 2016 Rio Olympics, ran a personal of 2:03:05 in the 2016 London Marathon. Tadese, also an Olympic medalist and World Half Marathon Champion, is the current holder of the men’s half marathon world record at 58:23. Desisa, meanwhile, also won a number of high-profile races. During his marathon debut at the 2013 Dubai Marathon, he clocked a personal best of 2:04:45.

While Nike’s quest to beat the two-hour marathon came up short — with Kipchoge finishing the race in 2 hours and 25 seconds – it was still a laudable effort by the brand and its team of experts and elite athletes. As Kipchoge explained, his aim at the start of the race was 1:00:59; but as he crossed the finished line and realized he fell short of his goal, he remarked, “the world is only 25 seconds away.”

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Happy Feet: Picking The Right Running Socks

When it comes to running gear, the focus, most of the time, is on choosing the right shoes. While this is crucial whether you are new to the sport or a seasoned marathoner, this fixation overlooks socks, which can change the game.

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By selecting the right socks, runners need not worry about blisters, chafing, corns, overheated feet, and unbearable pain. But here now is the dilemma. With advancements in fabric and design technologies, the humble running socks have morphed into hundreds of varieties that may leave any runner dazed, confused, and dashing out the store. So how do you go and pick the right running socks?

While there’s no exact science for selecting a good pair, running enthusiasts offer these basic guidelines:

  1. Study your options. If runners spend time doing research on the best shoes out in the market, the same amount of examination should be dedicated when shopping for socks. And with the plethora of brands and sock types available, you need to be certain about the pair that you need. For example, do you require moderate or maximum cushion? Are you going to use them for long runs or sprints? Are you particular about your socks peeking out from your shoes or would you prefer a no-show? Or are you all about compression wear? These are just some of the questions a runner has to weigh in before purchasing a pair.
  2. Know the materials. See those cotton socks? Best to run away from them. As most runners know, cotton retains moisture. And with moisture, heat, and friction present in your running shoes, you’ll likely end up with painful blisters. The best material for your socks are synthetic fibers such as nylon, polyester, acrylic, and CoolMax since they wick away moisture and keep the feet dry and cool.
  3. Set a budget. Running isn’t necessarily cheap. You have to spend a good deal for your shoes, clothes, gadgets, sunglasses, and yes, even your socks. A pair of running socks typically sell from $1o to $20. Compression socks are more expensive at around $30 a pair. Remember, you might be needing two pairs of more, so it is best to have a budget while shopping around.
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Seeking a Runner’s High: Why More Businesses Are Organizing Marathons

How much have marathons continued to grow in the past decades? Back in 1976, there were an estimated 25,000 individuals who finished marathons in the U.S. Fast forward four decades; there is an annual average of around 500,000 marathon finishers in the country. The highest number, so far, is 550,600 marathoners, which was set back in 2014.

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Even if managing these events can be time-consuming, costly, and requires much energy, corporations are getting in on the business of organized road racing because of the benefits it yields, such as the following:

Lucrative return on investment

The largest revenue stream during marathons is the participation fee; the New York City Marathon charges a $255 registration fee for the participants. But even with all the cost channels involved, from marketing to operations, there is still a big amount of profits that awaits. This is why companies usually organize races for charitable fundraising.

Long-term partnership with sponsors

Marathons, especially those that are created for charity or philanthropy, attract sponsors who wish to contribute, too, to a good cause. This provides a means for the organizing corporation to establish a rapport with these sponsors which could prove advantageous for both parties in the long run.

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Community building

With thousands of runners looking to participate in marathons, half-marathons, or other running events, organizing one can serve as an effective tool for community building and networking opportunities.

Steven Rinder is a business and corporate development executive with experience in different fields. He is also a running enthusiast. Visit this page for more on Steven.

Online reviews: Their essential role in business development

Nowadays, business development strategies lean toward digital media as online channels have raised buyer engagement. Digital tools that have been overlooked by some businesses are online reviews and ratings.

An industry that has embraced online reviews is the tourism industry. According to studies, more than 90 percent of travelers base their decisions on reviews and other user-created contents.

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Other businesses can also benefit from utilizing online reviews.

For one, these reviews often offer constructive criticisms and suggestions. Comments made by customers provide either a validation of the quality of products and services or information on how the business can improve operations and business practices. During decision making processes, online reviews, whether positive or negative, offer great insights.

Online reviews can also be a free marketing tool as they can create brand awareness and expose the products and services to an even wider audience. There are even instances when online reviews are a more optimal advertisement option than traditional marketing channels.

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Online reviews also influence search engine results, with some experts even claiming that these are strong off-page SEO elements.

By managing online reviews effectively, any organization can create ideas and initiatives with long-term values, while establishing healthy relationships with customers, partners, and the market.

Steven Rindner is a business and corporate development executive, whose range of expertise includes media, technology, real estate services, and healthcare. For more insights about business development, visit this blog.

Watch Out For These Common Running Injuries

Even the strongest, fastest runners suffer from running injuries. Injuries usually happen when runners work too hard or without caution. But running injuries can be prevented. Here are some of the most common running injuries and ways how athletes can avoid them.

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Stress fracture

A stress fracture is a crack in the bone that causes discomfort or pain, often affecting the feet or shin. It happens when runners put too much pressure on their steps. For runners to prevent stress fracture, they must take enough time to rest. Continuous bone stress can lead to more injuries.

Achilles tendonitis

Achilles tendonitis is the inflammation of the large tendon (Achilles tendon) that attaches the calf to the back of the heel. Repetitive pain or stress usually cause this injury in the tendon area. Tight calf muscles are also to blame for this kind of injury. Runners can treat the area by doing calf stretches and icing the area.

Hamstring injuries

Hamstring injuries happen when the leg muscles are weak. People who are flexible such as athletes and dancers are at risk of such injury due to their stretched-out muscles. Those who have muscular imbalance are also candidates for hamstring injuries. Some runners have to rest for weeks and even months before participating in long-distance marathons. A deep tissue massage can help runners recover from hamstring injuries.

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Blisters

A lot of runners think that foot blisters are normal after every marathon. Blisters can affect one’s running performance, especially those who are running long distance. Blisters can be prevented by stopping at the first signs of a hot spot. Runners can put a gel bandage or a moleskin band around the area.

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