In the past, many people saw social media as a disruption to marketing. As the years went by, social media has become a day-to-day staple. People post about their lives—be it their professional or personal lives—on sites like Twitter, Facebook, Instagram, and even Snapchat. Industries now utilize the use of social media to address their consumers’ needs, wants, and even complaints. How do healthcare professionals utilize the use of social media to enhance their services?
Social media is designed to spread information faster to a bigger audience. Many healthcare companies use social media to share general information about their product or service, from tips to avoiding a cold to information about health hazards.
Evaluate product quality or service performance
Healthcare professionals use social media to gather immediate feedback about their newest technologies or services. The responses they collect also give them the opportunity to evaluate the possibility of building additional services.
This can be controversial. There are patients and even medical professionals who can’t keep their hands off their gadgets, and they often provide live updates on their procedures. While this may be overly personal for some, it can deliver up-to-date information to other doctors, medical students, and other individuals. It can provide educational value to those who only have access to medical advances through the internet.
In times of crisis, social media can provide consumers updates about hospital capacity, emergency room access, and even operation status.