Category Archives: Steven Rindner

Happy Feet: Picking The Right Running Socks

When it comes to running gear, the focus, most of the time, is on choosing the right shoes. While this is crucial whether you are new to the sport or a seasoned marathoner, this fixation overlooks socks, which can change the game.

marathon runner legs running on city street
Image source: seethisgirlrun.com

By selecting the right socks, runners need not worry about blisters, chafing, corns, overheated feet, and unbearable pain. But here now is the dilemma. With advancements in fabric and design technologies, the humble running socks have morphed into hundreds of varieties that may leave any runner dazed, confused, and dashing out the store. So how do you go and pick the right running socks?

While there’s no exact science for selecting a good pair, running enthusiasts offer these basic guidelines:

  1. Study your options. If runners spend time doing research on the best shoes out in the market, the same amount of examination should be dedicated when shopping for socks. And with the plethora of brands and sock types available, you need to be certain about the pair that you need. For example, do you require moderate or maximum cushion? Are you going to use them for long runs or sprints? Are you particular about your socks peeking out from your shoes or would you prefer a no-show? Or are you all about compression wear? These are just some of the questions a runner has to weigh in before purchasing a pair.
  2. Know the materials. See those cotton socks? Best to run away from them. As most runners know, cotton retains moisture. And with moisture, heat, and friction present in your running shoes, you’ll likely end up with painful blisters. The best material for your socks are synthetic fibers such as nylon, polyester, acrylic, and CoolMax since they wick away moisture and keep the feet dry and cool.
  3. Set a budget. Running isn’t necessarily cheap. You have to spend a good deal for your shoes, clothes, gadgets, sunglasses, and yes, even your socks. A pair of running socks typically sell from $1o to $20. Compression socks are more expensive at around $30 a pair. Remember, you might be needing two pairs of more, so it is best to have a budget while shopping around.
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Image source: greatest.com

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Seeking a Runner’s High: Why More Businesses Are Organizing Marathons

How much have marathons continued to grow in the past decades? Back in 1976, there were an estimated 25,000 individuals who finished marathons in the U.S. Fast forward four decades; there is an annual average of around 500,000 marathon finishers in the country. The highest number, so far, is 550,600 marathoners, which was set back in 2014.

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Image source: runcolfax.org

Even if managing these events can be time-consuming, costly, and requires much energy, corporations are getting in on the business of organized road racing because of the benefits it yields, such as the following:

Lucrative return on investment

The largest revenue stream during marathons is the participation fee; the New York City Marathon charges a $255 registration fee for the participants. But even with all the cost channels involved, from marketing to operations, there is still a big amount of profits that awaits. This is why companies usually organize races for charitable fundraising.

Long-term partnership with sponsors

Marathons, especially those that are created for charity or philanthropy, attract sponsors who wish to contribute, too, to a good cause. This provides a means for the organizing corporation to establish a rapport with these sponsors which could prove advantageous for both parties in the long run.

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Image source: pinterest.com

Community building

With thousands of runners looking to participate in marathons, half-marathons, or other running events, organizing one can serve as an effective tool for community building and networking opportunities.

Steven Rinder is a business and corporate development executive with experience in different fields. He is also a running enthusiast. Visit this page for more on Steven.