Tag Archives: Business

Why It Makes Perfect Sense For Leaders To Prioritize Health And Wellness

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There’s a special emphasis on well-being among leaders, and for a good reason: these people who lead businesses and communities are more prone to stress, and the failure of their physical or mental health can also result in a certain breakdown when it comes to their duties and responsibilities.

In summary, a leader’s health and wellness go beyond themselves and affect the organizations they lead. Leadership is fundamentally all about setting a vision, pushing through with those goals, and taking on major challenges to get the desired results. This way, health becomes of utmost importance.

But it’s not just about the energy and stamina to carry on. Among leaders, wellness also means being of sound mind and body to make decisions, mentor and train others, and taking the organization into the future. Modeling a health-conscious behavior, too, sends the strong signal that health is of supreme importance, and without it – even amid achievement and success – people would be nothing and are left with nothing but an ailing body.

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This self-care among leaders can be very well demonstrated in the basics. It starts with preparing one’s one food and consuming a healthful, wholesome diet. Amid a fast-food culture, this is a strong message for people to take time to make their own food. There’s also exercise, getting a good night’s sleep, and cutting down on one’s stress and worries. Through it all, self-love will be another sign that good health is being a priority, not just a necessary evil.

Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. More articles like this on this page.

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The basics of product management

Product management is one of the most specialized areas in any business development plan. Product managers are highly skilled and knowledgeable, and oversee the development of the product in every stage of its cycle, from conception to launch. The required technical proficiency and expertise in this profession are encompassing. This field demands professional well-roundedness and familiarity with all the aspects of the creation, marketing, and sale of the product.

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Image source: pixabay.com

This type of management essentially works with various strategies ensuring the product’s success. The business equation always includes the consumer, and the product manager also takes note of that reality in the development of specific products. The decisions made within product management can affect everything and everyone, from the consumer to every employee in the production line.

Complex market cycles influence product development in many ways. The manager has to understand completely the driving components shaping the future of any product introduced to the market. He or she must also have a clear grasp of the whole business environment, including both existing and nascent competitors. A thorough insight into the psychology of consumers and the movement of market forces can aid in the implementation of effective marketing plans and value propositions.

Product management involves many intersecting fields and concerns. The technology that guarantees the success of a line can only work if the people behind the management of the product have accounted for all the variables. In the end, the product does not exist inside a vacuum. Its inception is occasioned by a multitude of factors.

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Steven Rindner is a results-oriented executive with a strong background in business development and growth strategy across a number of industries including media, technology, real estate services, and healthcare. To learn more about his professional work, visit this page.

Business trends that are on the rise in 2017

Industry reports indicate that more than 3 million bosses are going to retire this year. It’s not surprising then that recognizing that more and more millennials in the workforce is an important trend. They now make up the largest slice of the industry pie, and mentoring them for leadership positions is of prime importance for the future.

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                                                        Image source: entrepreneur.com

Aside from the increasing number of young faces, there will be an increase in customer engagement for the rest of this year and 2018. As more and more businesses embrace digital-based models, the need to maintain good relationships with customers is more important than ever. Many companies are investing in personalized customer experience, investing in things such as instructional sessions for clients instead of just selling products.

With the rise of the Internet of Things (IoT), collecting data from customers has likewise seen improvement. This allows for higher levels of service and stronger brand-customer relationships. Better data on customers allow companies to now make improved decisions from a wide variety of channels, offering more personalized and real-time involvement and service.

Crowdfunding, once relegated to artisan projects and specialty endeavors, is starting to play a bigger role in validating company products in the market in 2017. It has proven to be a very useful method for engaging customers and gaining insight on products. Crowdfunding actually raised $34.4 billion for businesses in 2015.

Businesses are also seeing the importance of automating things, as evidenced by the inclusion of chatbots in company websites. Voice-based technologies like Siri or Google Assistant are being intertwined with smartphone services, and it won’t take long before even more immersive innovations like holographic computing become the norm and redefine market interaction.

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Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. He is currently leading a number of corporate development initiatives. For similar reads, drop by thisblog.

Seeking a Runner’s High: Why More Businesses Are Organizing Marathons

How much have marathons continued to grow in the past decades? Back in 1976, there were an estimated 25,000 individuals who finished marathons in the U.S. Fast forward four decades; there is an annual average of around 500,000 marathon finishers in the country. The highest number, so far, is 550,600 marathoners, which was set back in 2014.

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Even if managing these events can be time-consuming, costly, and requires much energy, corporations are getting in on the business of organized road racing because of the benefits it yields, such as the following:

Lucrative return on investment

The largest revenue stream during marathons is the participation fee; the New York City Marathon charges a $255 registration fee for the participants. But even with all the cost channels involved, from marketing to operations, there is still a big amount of profits that awaits. This is why companies usually organize races for charitable fundraising.

Long-term partnership with sponsors

Marathons, especially those that are created for charity or philanthropy, attract sponsors who wish to contribute, too, to a good cause. This provides a means for the organizing corporation to establish a rapport with these sponsors which could prove advantageous for both parties in the long run.

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Image source: pinterest.com

Community building

With thousands of runners looking to participate in marathons, half-marathons, or other running events, organizing one can serve as an effective tool for community building and networking opportunities.

Steven Rinder is a business and corporate development executive with experience in different fields. He is also a running enthusiast. Visit this page for more on Steven.

Social Media And Health Care: A New Way To Communicate Health-Related Needs

In the past, many people saw social media as a disruption to marketing. As the years went by, social media has become a day-to-day staple. People post about their lives—be it their professional or personal lives—on sites like Twitter, Facebook, Instagram, and even Snapchat. Industries now utilize the use of social media to address their consumers’ needs, wants, and even complaints. How do healthcare professionals utilize the use of social media to enhance their services?

Information dissemination

Social media is designed to spread information faster to a bigger audience. Many healthcare companies use social media to share general information about their product or service, from tips to avoiding a cold to information about health hazards.

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Evaluate product quality or service performance

Healthcare professionals use social media to gather immediate feedback about their newest technologies or services. The responses they collect also give them the opportunity to evaluate the possibility of building additional services.

Live updates

This can be controversial. There are patients and even medical professionals who can’t keep their hands off their gadgets, and they often provide live updates on their procedures. While this may be overly personal for some, it can deliver up-to-date information to other doctors, medical students, and other individuals. It can provide educational value to those who only have access to medical advances through the internet.

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In times of crisis, social media can provide consumers updates about hospital capacity, emergency room access, and even operation status.

Steven Rindner is a corporate development and business executive specializing in real estate, media technology, and healthcare business. Visit this blog to read similar articles.

The Three Components of a Good Media Strategy

A good media strategy helps businesses reach their target audience. Using various tools in media, companies can improve their overall conversation rate based on the market-related metrics they wish to achieve.

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When creating a media plan, most companies take the same approach. Three important components are considered to capture the attention of their niche markets. Entrepreneur.com shares these three, which should figure in the creation of a media plan:

1. Define the market problem. It is important to know the exact demographic of your niche market and your current standing within it. Where is your business coming from? Is there product loyalty and to what extent? To answer these questions, good market insight is needed.

2. Create attainable media objectives. This refers to your overall marketing objectives and goals. They need to be measurable and specific, such as increasing brand awareness among the youth or increasing sales among a particular age group.

3. Formulate a media strategy. You should consider your media budget and where you plan to allocate every slice of it. Are you promoting via social media or will marketing take the form of a mix of both traditional and digital media? Are you willing to spend on tapping a celebrity as brand ambassador?

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Over the years, the most effective media strategies have been those that evolve over time. You can learn from your results and other company’s previous strategies. Always measure your results as they can provide valuable data that can be used in future media strategies.

More articles on business and media can be accessed through this Steven Rindner blog.

Is a new film renaissance in the works?

Not too long ago, the film industry was having trouble keeping both critical acclaim and financial success. Lackluster blockbusters littered the streets of tinsel town, the result of a shift away from good storytelling and into recreating outlier successes of Marvel’s cinematic universe. Effects-laden monochromatic spectacles geared at an international audience had been Hollywood’s costly gamble.

Meanwhile, in a different arena, the television industry seems to have regained its muse, hitherto lost in the sea of down-market reality programming. The television industry of the millennial era had begun churning out popular and critically acclaimed dramas and action stories with production values that rival cinematic releases.

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Image source: forbes.com

But with television companies experiencing a domino effect of losses as of late, the tube may not be able to soar as high as it could without making sweeping changes to its structure. At the same time, the juggernaut film franchises of old, banking on the popularity of franchises past, are experiencing a minor rebirth. Although there have been a few hiccups, in general, the film industry has earned a remarkable turnaround, culminating in the release of Jurassic World in mid-2015. Promising to follow suit are the highly anticipated James Bond and Star Wars films, themselves resilient legacy franchises and produced with the aid of well-grounded companies known for industry expertise.

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Image source: economist.com

What would become of this newfound row of success is still uncertain. On one hand, many of these breakthroughs were from older properties, with much of their success banking on nostalgia. On the other hand, many of these successful franchises avoided some of the common clichés and false assumptions that led to the downfall of similar attempts to retool franchises. Time will tell if Hollywood would finally see its true rebirth.

Steven Rindner is a business and corporate development executive who has served in various companies across different industries. He has accumulating extensive expertise in media, technology, real estate services, and healthcare businesses. Visit this blog for more updates on key media industry issues.