All posts by Steven Rindner

Known for his expertise in business development and growth strategy, Steven Rindner has helped various companies from different industries grow and expand in different media platforms. He is currently connected with Belgium-based pharmaceutical company Besins Healthcare International. As one of the leaders at Besins, Mr. Rindner was instrumental in launching and developing the company’s nutrition business into a valuable enterprise through numerous distribution channels, significant partnerships with media and marketing companies, and the successful execution of online strategies in both local and international markets. Prior to joining Besins Healthcare, Mr. Rindner held key posts in several companies, including as practice director for Perfect Sense Digital, executive vice president of Kastle Systems International, senior vice president at Citigroup, and senior vice president at AOL.

Social media marketing tips for your real estate business

Real estate managers and agents are driven by attracting more clients. Especially in this digital age, that won’t happen unless they communicate with prospects online. This quest for new customers should be take place on social media, where over 81 percent of Americans nowadays have established profiles.

 

One key marketing tip for those in the industry is to maximize their social media presence and create profiles and pages on multiple channels. Being on Facebook and Twitter is insufficient. To expand their reach, agents have to establish their company’s presence on LinkedIn, Instagram, and Pinterest, etc. The future market should from various demographics and be distributed across social media platforms, not just one. This is a job that cannot be rushed; two or three platforms can be developed at a time, with content slowly diffused on others.

Marketing-Tips-Real-Estate-Agents.jpg
Image source: dailyhosting.net

Once the page has been established, the strategy must be continually improved. It’s not just about creating hashtags, but asking questions like: what will you post that day? How often? Who is the target market for a given post? In this sense, creating well-written blog content for a varied audience would help immensely, which you would then link to your social media pages.

Make good use of visuals. A block of text isn’t as attractive to read without images. You could consider hiring your own professional photographer for great shots of the properties you’re selling. Again, eye-candy add-ons go a long way in attracting customers. In line with this, go the extra mile and complement your stunning photos with occasional videos, where you can, for example, talk about tips and insights on how to buy homes or how to select the best property based on one’s budget.

Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. For more info on Steven and his work, drop by this website.

Advertisements

Starting line: How to know if you’re ready for a marathon

Getting ready for a marathon takes a long time. You need to craft your body through rigorous exercises, a strict diet, and pushing your limits further and further down the road. Eventually, you will be ready for a half, or even a full marathon. But you might have reservations or doubts about your capabilities, here are some signs that let you know that you are ready for a marathon.

Image source: active.com

You’re consistent with your training

You’ve become quite comfortable with the idea of running 3 times a week, and your diet no longer bothers you. You look forward to running and making sure you go past your limits. When you’ve reached the level of consistency that allows you to run 30 minutes or more thrice a week for four months, then you are ready for your first marathon.

You are comfortable running on the aerobic zone

Finding the right pace and being comfortable at that pace is key to a marathon. Unlike races of shorter distances, your pace determines whether or not you can last for an entire marathon. One good way of knowing if you’re pace matches the aerobic zone is when you can talk complete sentences comfortably while running. This pace allows you to last longer and puts the least amount of strain on your body.

Image source: active.com

Mixing it up becomes second nature to you

During marathon training, you’ll train in different tempos. In a practice run, you’ll do easy runs, long runs, tempo runs, and speed runs. If you can switch from one to another without much burden on your body, you can now focus on the distance of those runs.

A graduate of the University of Delaware and St. John’s University School of Law, Steven Rindner has served in various companies across different industries. He is also into marathons. For more marathon reads, visit this blog.

Growing a network for business: A few pointers

image source : youthvillage.co

One of the most important aspects of any business is its network. Building that network takes a lot of skill. It doesn’t take much money to build a business network, however, when done correctly, it could be one of the most effective marketing techniques.

 

 

Here are some tips from business experts on growing a network.

· People who are trying to grow their network should be honest and truthful. Other people would naturally trust those who lay it all on the table.

· When trying to build a business network, entrepreneurs shouldn’t join just any group. There are thousands of groups out there. Joining the wrong one is a waste of time. Instead entrepreneurs should move toward a group of like-minded individuals willing to help each other.

· If people who are building their network join an online group and are asked to hold a position such as a leader, sponsor, or administrator, they should jump at this opportunity. A position in an organization allows people with businesses more access to other individuals. What’s more, there’s an automatic trust that develops for a person in position.

· In the midst of growing a network, businesses may receive referrals and leads from friends and acquaintances of the company. Follow up on the referral and keep the sources in the know. Be appreciative.

image source : grasshopper.com

Can you think of other ways to grow a business network? Sound off in the comments below.

A graduate of the University of Delaware and St. John’s University School of Law, Steven Rindner has served in various companies across different industries. He is also a fan of marathon running. To know more about marathon running, visit this website.

What are the hardest marathons in the world?

Image source: mnn.com

Nothing pushes the limits of a person than a marathon. It takes months of training just to prepare for such an event, and conditions during the race can be brutal. Some people run marathons for the thrill, while others seek to accomplish what very few are able to do so. Among the many marathons held every year, there are those who are insanely difficult. Here are some of the hardest marathons in the world.

Badwater Ultramarathon

Considered to be the toughest footrace on earth, Badwater is a grueling 135 stretch that passes through Death Valley and is held in the summer. It covers three mountain ranges, which total 14,600 feet of cumulative ascent and 6,100 feet of collective descent. To enter this ultramarathon, runners need to complete the Badwater Salton Sea race, an 81-mile non-stop running that begins below sea level and ends at the top of the Palomar Mountain.

Image source: mnn.com

Jungle Ultra

Not everyone can run 142.6 miles on the road. And even less can do so in the Peruvian jungle. The race features some of the harshest racing conditions such as 100 percent humidity, elevation changes of up to 9,000 feet, and about 70 river crossings altogether. However, the race does preview rare sights like indigenous villages, incredible scenery, and wildlife.

Marathon de Sables

Certain elements make specific ultramarathons difficult. For the Marathon des Sables, it’s all about running 156 miles through the Sahara desert. Racers claim that the event was the equivalent of running five and a half marathons in five to six days, all done in 100-degree heat.

Corporate and business development executive Steven Rindner enjoys marathons. To know more about Mr. Rindner, visit this website.

The biggest marathons in the US

Every year, the number of Americans who participate in marathons continue to grow. For runners looking to take part in the biggest events, the list below would be helpful:

NYC-Marathon-CAF-Horz-Hero-Blue-1920x1080
Image source: challengedathletes.org

New York City Marathon

Established 48 years ago, the New York City Marathon runs through the five boroughs of New York City. It is not just the largest marathon in the U.S., it is also the biggest in the entire world. In 2017, 51,307 professional and amateur runners from various parts of the world entered the event. And yearly, approximately 2 million spectators line up at the marathon’s course to watch and cheer the competitors.

Chicago Marathon

The Chicago Marathon is one of the most sought-after events for runners and sponsors because it is a flat and fast course. The race is limited to just 45,000 runners, and in 2017, the number of participants fell just 500 short of the maximum. More than 1.5 million people watched the event.

Boston Marathon

Arguably the most popular marathon in the country, if not the world, the Boston Marathon is also the oldest. The first race was held in 1897 after its organizers were motivated to establish it after the success of the first marathon competition in the Summer Olympics one year prior. This year, nearly 30,000 competitors joined the race.

ct-chicago-marathon-2017-map-details.jpg
Image source: trbimg.com

Corporate and business development executive Steven Rindner enjoys marathons. To know more about Mr. Rindner, visit this page.

Why It Makes Perfect Sense For Leaders To Prioritize Health And Wellness

Image source: Pixabay.com

There’s a special emphasis on well-being among leaders, and for a good reason: these people who lead businesses and communities are more prone to stress, and the failure of their physical or mental health can also result in a certain breakdown when it comes to their duties and responsibilities.

In summary, a leader’s health and wellness go beyond themselves and affect the organizations they lead. Leadership is fundamentally all about setting a vision, pushing through with those goals, and taking on major challenges to get the desired results. This way, health becomes of utmost importance.

But it’s not just about the energy and stamina to carry on. Among leaders, wellness also means being of sound mind and body to make decisions, mentor and train others, and taking the organization into the future. Modeling a health-conscious behavior, too, sends the strong signal that health is of supreme importance, and without it – even amid achievement and success – people would be nothing and are left with nothing but an ailing body.

Image source: Pixabay.com

This self-care among leaders can be very well demonstrated in the basics. It starts with preparing one’s one food and consuming a healthful, wholesome diet. Amid a fast-food culture, this is a strong message for people to take time to make their own food. There’s also exercise, getting a good night’s sleep, and cutting down on one’s stress and worries. Through it all, self-love will be another sign that good health is being a priority, not just a necessary evil.

Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. More articles like this on this page.

How To Make Amazing Virtual Real Estate Tours

Virtual real estate tours are great for agents or developers who want to show more of their property instead of just having clients look at static photos. However, one does not simply take out their smartphone, open the camera, and press record. A lot goes on when making virtual real estate tours and publishing a video that can put off potential clients should be avoided. Here are some tips on how to make amazing virtual real estate tours.

10-22-2013-9-53-24-AM.jpg
Image source: blog.larryfieldphotography.com

First, a virtual tour is not the same as a video tour. A virtual tour can be a series of videos the viewers can navigate by themselves and is not just one long video detailing the property.

When making the video, make sure your audience isn’t looking for an empty home. Provide proper staging by placing minimalist furniture in the areas that will be filmed. This gives audiences perspectives like how a queen-sized bed would look in the bedroom.

When making the video, opt for bright, consistent lighting throughout the property. It also helps to use natural light from windows to make the room come to life.

Lastly, try to capture point of view angles. This can be a series of shots showing different angles of the same subject. For example, a living room can be shown from the point of view of someone walking into the living room, a person sitting on the couch, and so on.

maxresdefault.jpg
Image source: youtube.com

Steven Rindner is a business and corporate development executive with expertise in media, technology, real estate services, and healthcare businesses. He is also one of the boards of directors of the Charles E. Smith Life Communities and the Winston Churchill HS Educational Foundation. For more real estate reads, visit this page.