Real estate managers and agents are driven by attracting more clients. Especially in this digital age, that won’t happen unless they communicate with prospects online. This quest for new customers should be take place on social media, where over 81 percent of Americans nowadays have established profiles.
One key marketing tip for those in the industry is to maximize their social media presence and create profiles and pages on multiple channels. Being on Facebook and Twitter is insufficient. To expand their reach, agents have to establish their company’s presence on LinkedIn, Instagram, and Pinterest, etc. The future market should from various demographics and be distributed across social media platforms, not just one. This is a job that cannot be rushed; two or three platforms can be developed at a time, with content slowly diffused on others.
Once the page has been established, the strategy must be continually improved. It’s not just about creating hashtags, but asking questions like: what will you post that day? How often? Who is the target market for a given post? In this sense, creating well-written blog content for a varied audience would help immensely, which you would then link to your social media pages.
Make good use of visuals. A block of text isn’t as attractive to read without images. You could consider hiring your own professional photographer for great shots of the properties you’re selling. Again, eye-candy add-ons go a long way in attracting customers. In line with this, go the extra mile and complement your stunning photos with occasional videos, where you can, for example, talk about tips and insights on how to buy homes or how to select the best property based on one’s budget.
Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. For more info on Steven and his work, drop by this website.