Industry reports indicate that more than 3 million bosses are going to retire this year. It’s not surprising then that recognizing that more and more millennials in the workforce is an important trend. They now make up the largest slice of the industry pie, and mentoring them for leadership positions is of prime importance for the future.
Aside from the increasing number of young faces, there will be an increase in customer engagement for the rest of this year and 2018. As more and more businesses embrace digital-based models, the need to maintain good relationships with customers is more important than ever. Many companies are investing in personalized customer experience, investing in things such as instructional sessions for clients instead of just selling products.
With the rise of the Internet of Things (IoT), collecting data from customers has likewise seen improvement. This allows for higher levels of service and stronger brand-customer relationships. Better data on customers allow companies to now make improved decisions from a wide variety of channels, offering more personalized and real-time involvement and service.
Crowdfunding, once relegated to artisan projects and specialty endeavors, is starting to play a bigger role in validating company products in the market in 2017. It has proven to be a very useful method for engaging customers and gaining insight on products. Crowdfunding actually raised $34.4 billion for businesses in 2015.
Businesses are also seeing the importance of automating things, as evidenced by the inclusion of chatbots in company websites. Voice-based technologies like Siri or Google Assistant are being intertwined with smartphone services, and it won’t take long before even more immersive innovations like holographic computing become the norm and redefine market interaction.
Steven Rindner is a business and corporate development executive with experience in media, technology, real estate services, and healthcare businesses. He is currently leading a number of corporate development initiatives. For similar reads, drop by thisblog.