The company’s brand is its symbol, and as such, should be treated with utmost respect and care. A trusted brand makes a company. A brand that is tarnished, however, can spell doom for the business. It is imperative, especially in this digital age, that business owners learn how to protect their brand.
It wouldn’t take a lot of effort for competitors or disappointed customers to damage the brand of the company, especially over the internet. Business owners should know just how significant domain names and internet addresses are. Choosing, ordering, and registering extensions at the Trademark Clearinghouse can go a long way in protecting the future trademark of a company.
Uniform Rapid Suspension, also known as URS, and Uniform Domain Name Dispute Resolution, or UDRP, may be filed when a brand is being threatened. Company owners should have people dedicated to learning about these complaints for when the worst happens. For example, when brand infringement happens, brand owners can file a URS on the people behind it, or on the domain itself. URS has the power to shut down a website. UDRPs are for more serious offenses, and often include court hearings.